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iComfort

Serta iComfort & iComfort Hybrid at Belfort Furniture

Introduce yourself to the mattress that revolutionized memory foam. These mattresses are designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. All-new for 2016, now with EverFeel® Triple Effects™ Gel Memory Foam. Every new iComfort mattress features this new material which is inspired by traditional memory foam, yet completely different. The unique Structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points and provide more cradling comfort. In addition, this foam is infused with millions of Titanium gel beads for added strength and support, and gel beads to dissipate heat for a cooler sleep.

Serta® iComfort™
Meet Serta’s most advanced sleep system – ever featuring:
  • EverFeel® Triple Effects™ Gel Memory Foam
  • Intelligently responds to your body’s individual needs
  • Now offering both Memory foam and Hybrid mattresses
  • Compatible with all Serta Adjustable Foundations
Shop Serta iComfort Mattresses
Serta iComfort Directions Acumen Queen Plush Memory Foam Mattress Queen Plush Memory Foam Mattress
823038051
Belfort: $2,074.00
Serta iComfort Directions Inception Queen Memory Foam Mattress Queen Memory Foam Mattress
823048Q
Belfort: $1,774.00
Serta iComfort Directions Reinvention Queen Memory Foam Mattress Queen Memory Foam Mattress
823028Q
Belfort: $2,474.00
Serta iComfort Directions Epic Queen Memory Foam Mattress Queen Memory Foam Mattress
823018Q
Belfort: $2,774.00
Serta iComfort Guidance Queen Gel Memory Foam Mattress Queen Gel Memory Foam Mattress
800168050
Belfort: $1,474.00
Serta iComfort Savant III Queen CF Gel Memory Foam Mattress Queen CF Gel Memory Foam Mattress
800058050
Belfort: $1,774.00
Serta iComfort Savant III Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
800158050
Belfort: $1,774.00
Serta iComfort Prodigy III Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
800048050
Belfort: $2,074.00

iComfort Hybrid 2016
The iComfort Hybrid collection of mattresses (smooth top or quilted top) offer the same benefits of the iComfort's cushioning and support from memory foam and a cooler sleep surface with EverFeel® Triple Effects™ Gel Memory Foam, but you gain support and a more traditional feel with the addition of Duet® Coil Innerspring Individually Wrapped Coil Support System. Coils and memory foam all in one bed.
Shop Serta iComfort Hybrid Mattresses
Serta iComfort Hybrid Applause II Full Plush Hybrid Quilted Mattress Set Full Plush Hybrid Quilted Mattress Set
820092030+
Belfort: $1,099.00
Serta iComfort Hybrid Applause II Cal King Plush Hybrid Quilted Matt Set, Adj Cal King Plush Hybrid Quilted Matt Set, Adj
ApplauseIIPlush-CK+2xPivotiC-SPCK
Serta iComfort Hybrid Applause II Split King Plush Hybrid Quilted Matt Set,Adj Split King Plush Hybrid Quilted Matt Set,Adj
2xApplauseIIPlush-TXLK+2x822119TXLK
Serta iComfort Hybrid Advisor Twin XL PT Hybrid Quilted Mattress Set Twin XL PT Hybrid Quilted Mattress Set
820663020+
Belfort: $1,399.00
Serta iComfort Hybrid Recognition Cal King Extra Firm Hybrid Quilted Matt Set Cal King Extra Firm Hybrid Quilted Matt Set
RecgntnExtFirm-CK+2xPivotiC-SPCK
Serta iComfort Hybrid Applause II Split King Plush Hybrid Quilted Matt Set,Adj Split King Plush Hybrid Quilted Matt Set,Adj
2xApplauseIIPlush-TXLK+2x821719TXLK
Serta iComfort Hybrid Applause II Queen Plush Hybrid Quilted Mattress Set Queen Plush Hybrid Quilted Mattress Set
820092050+
Belfort: $1,299.00
Serta iComfort Hybrid Recognition Queen Plush Hybrid Quilted Mattress Set Queen Plush Hybrid Quilted Mattress Set
820972050+
Belfort: $1,599.00
Serta iComfort Hybrid Applause II King Plush Hybrid Quilted Matt Set, Adj King Plush Hybrid Quilted Matt Set, Adj
ApplauseIIPlush-K+2x821719TXLK
Serta iComfort Hybrid Recognition Cal King Extra Firm Hybrid Quilted Set, LP Cal King Extra Firm Hybrid Quilted Set, LP
500821571-1070+2x500805299-6070
Serta iComfort Hybrid Advisor King PT Hybrid Quilted Mattress King PT Hybrid Quilted Mattress
820663060
Belfort: $2,099.00
Serta iComfort Hybrid Recognition Twin XL Plush Hybrid Quilted Mattress Twin XL Plush Hybrid Quilted Mattress
820972020
Belfort: $1,049.00
Serta iComfort Hybrid Recognition Queen Plush Hybrid Quilted Mattress Queen Plush Hybrid Quilted Mattress
820972050
Belfort: $1,374.00
Serta iComfort Hybrid Recognition Full Plush Hybrid Quilted Matt Set, LP Full Plush Hybrid Quilted Matt Set, LP
500820972-1030+500805299-6030
Serta iComfort Hybrid Recognition Split King Extra Firm Hybrid Quilted Set,Adj Split King Extra Firm Hybrid Quilted Set,Adj
2xRecgntnExtFirm-TXLK+2x822119TXLK
Serta iComfort Hybrid Recognition King Plush Hybrid Quilted Mattress Set King Plush Hybrid Quilted Mattress Set
RecgntnPlush-K+2xPivotiC-TXLK
Serta iComfort Hybrid Applause II Twin Firm Hybrid Quilted Mattress Set Twin Firm Hybrid Quilted Mattress Set
ApplauseIIF-T+2xStabL-Base-T
Serta iComfort Hybrid Applause II Full Plush Hybrid Quilted Mattress Full Plush Hybrid Quilted Mattress
820092030
Belfort: $899.00
Serta iComfort Hybrid Advisor Cal King PT Hybrid Quilted Mattress Set Cal King PT Hybrid Quilted Mattress Set
AdvisorPT-CK+2xStabL-Base-SPCK
Serta iComfort Hybrid Applause II Queen Plush Hybrid Quilted Matt Set, LP Queen Plush Hybrid Quilted Matt Set, LP
500820092-1050+500805299-6050
Serta iComfort Hybrid Recognition Full Plush Hybrid Quilted Mattress Full Plush Hybrid Quilted Mattress
820972030
Belfort: $1,199.00
Serta iComfort Hybrid Applause II King Plush Hybrid Quilted Mattress Set King Plush Hybrid Quilted Mattress Set
820092060+
Belfort: $1,899.00
Serta iComfort Hybrid Advisor Split King PT Hybrid Quilted Matt Set, Adj Split King PT Hybrid Quilted Matt Set, Adj
2xAdvisorPT-TXLK+2xMPIII-TXLK
Serta iComfort Hybrid Applause II Queen Firm Hybrid Quilted Mattress Queen Firm Hybrid Quilted Mattress
820191050
Belfort: $1,074.00
Serta iComfort Hybrid Recognition Full Plush Hybrid Quilted Mattress Set Full Plush Hybrid Quilted Mattress Set
820972030+
Belfort: $1,399.00
Serta iComfort Hybrid Applause II Cal King Firm Hybrid Quilted Mattress Set Cal King Firm Hybrid Quilted Mattress Set
ApplauseIIF-CK+2xStabL-Base-SPCK
Serta iComfort Hybrid Applause II Cal King Firm Hybrid Quilted Matt Set, LP Cal King Firm Hybrid Quilted Matt Set, LP
500820092-1070+2x500805299-6070
Serta iComfort Hybrid Applause II Plush Hybrid Quilted Matt Set, LP Plush Hybrid Quilted Matt Set, LP
500820092-1010+500805299-6010
Serta iComfort Hybrid Applause II Split King Plsh Hybrid Quilted Matt Set, Adj Split King Plsh Hybrid Quilted Matt Set, Adj
2xApplauseIIPlush-TXLK+2xMPIII-TXLK
Serta iComfort Hybrid Applause II Queen Plush Hybrid Quilted Mattress Queen Plush Hybrid Quilted Mattress
820092050
Belfort: $1,074.00
Serta iComfort Hybrid Advisor Cal King PT Hybrid Quilted Mattress Set, LP Cal King PT Hybrid Quilted Mattress Set, LP
500820663-1070+2x500805299-6070
Serta iComfort Hybrid Advisor Full PT Hybrid Quilted Mattress Full PT Hybrid Quilted Mattress
820663030
Belfort: $1,399.00
Serta iComfort Hybrid Recognition Cal King Plush Hybrid Quilted Matt Set, LP Cal King Plush Hybrid Quilted Matt Set, LP
500820972-1070+2x500805299-6070
Serta iComfort Hybrid Recognition Full Extra Firm Hybrid Quilted Set, LP Full Extra Firm Hybrid Quilted Set, LP
500821571-1020+500805299-6030
Serta iComfort Hybrid Applause II King Plush Hybrid Quilted Mattress Set King Plush Hybrid Quilted Mattress Set
ApplauseIIPlush-K+2xPivotiC-TXLK
Serta iComfort Hybrid Advisor Queen PT Hybrid Quilted Mattress Set, LP Queen PT Hybrid Quilted Mattress Set, LP
500820663-1050+500805299-6050
Serta iComfort Hybrid Recognition King Extra Firm Hybrid Quilted Set, Adj King Extra Firm Hybrid Quilted Set, Adj
RecgntnExtFirm-K+2x822119TXLK
Serta iComfort Hybrid Recognition King Extra Firm Hybrid Quilted Matt Set King Extra Firm Hybrid Quilted Matt Set
RecgntnExtFirm-K+2xPivotiC-TXLK

iComfort & iComfort Hyprid Technology

Pressure Relief, Added Support and Cooler Sleep
Pressure Relief, Added Support and Cooler Sleep
What is EverFeel® Triple Effects™ Gel Memory Foam?
Every new iComfort mattress features this new material which is inspired by traditional memory foam, yet completely different. It is designed to intelligently respond to your body in 3 ways: 1) helps relieve pressure points for increased comfort, 2) provides added support to help with body alignment and 3) aids in temperature regulation while you sleep.
How Does it Work?
The unique structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points for more cradling comfort, plus, it’s infused with million of Titanium gel beads that gather to help add strength and support where your body needs it most. Finally, an advanced thermal management system in the gel beads dissipates excess heat to help you sleep at a comfortable temperature.
Added Support
more support
What is the SmartSuppot™ Memory Coil System?
It is the world’s first memory coil support layer that brings the unique feel and response of memory foam to an advanced spring system.

Hundreds of individually wrapped, slow recovery coils work with the foam layers above and below to continuously adapt to the contours of your body.

This helps provide additional conforming support without any of the unwanted springy feel of other support systems.
*Found ONLY in the SmartSupport™ models.
Consistent Feel
consistant feel
What is EverTemp™ Technology?
This exclusive technology helps the advanced memory foams in our iComfort mattresses remain comfortable regardless of temperature or humidity. It works by broadening the temperature and humidity range where the materials consistently retain their natural feel.
Customize Your Comfort with an Adjustable Base
customize
Experience customized comfort and support
Every Serta iComfort mattress is compatible with a Serta adjustable foundation, allowing you to elevate the head and foot of the mattress for optimal comfort when you are reading, checking emails watching television or just relaxing, plus, select bases offer new luxury features including our breakthrough Serta® SleepGPS™ with SleepTracker Technology™ in our most advanced model.

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